Pre-Conference Workshop:

“Marketing Library and Information Services: a Practical Approach.”
Keynote: Christie Koontz, Director GeoLib Program, Florida State University
CoSponsored by ICE. http://www.geolib.org

Marketing is a process you do over and over again—a tried and true systematic approach for matching services and products (offers) to a customer’s wants, needs, and desires. Customer satisfaction is the goal, increasing the acquisition of goods or services is typically the objective. Marketing is one of the primary forces of any successful business. And it is the key ingredient in the success of any library or information agency—physical or virtual. Successful marketing is the systematic process of identifying a customer group(s) and what they want, efficiently delivering that offer, effectively communicating the offer, and evaluating success, based upon measurable objectives.

Christie M. Koontz, Ph.d., director of GeoLib, a program of Florida Resources and Environmental Analysis Center, at Florida State University, also teaches marketing at the FSU School of Information Studies and conducts marketing workshops for colleagues around the globe. She received her undergraduate training in communications with a specialization in advertising. Her Ph.D. is from the School of Information Studies at FSU, with a minor in marketing. She writes a regular column for Marketing Library Services, www.infotoday.com.

Luncheon Speaker

Jim Hoy, Emporia State University.
Presented in conjunction with the
Kansas Humanities Council. Topic:
“Home on the Range: Kansas Folklore.”

The customs, traditions, stories, crafts, and songs of our folklore both bind us to our neighbors and distinguish us from them. Delve into the wealth of Kansas folklore and discover Kansas’ occupational, ethnic, and regional cultures.

Hoy's academic interests include medieval English literature, Western American literature, Australian Outback folk life and literature, and Great Plains folklore. He has published over a hundred articles, both scholarly and journalistic, and is the author or co-author of nine books, including COWBOYS AND KANSAS: STORIES FROM THE TALLGRASS PRAIRIE, published by the University of Oklahoma Press.

His chief interest is the folk life of ranching, both historical and contemporary, in various parts of the world, with special emphasis on the Great Plains and particularly the Flint Hills of Kansas. He explores this interest in frequent lectures and programs for school, community, and professional groups throughout the region. Since 1983 he has written (with Tom Isern) a weekly newspaper column, PLAINS FOLK.

For more information contact Terri Summey at Emporia State University, summeyte@emporia.edu or 620-341-5058.

CULS Webmaster rholt@butlercc.edu